“Allows Moms to See Rear-Facing Infant Day or Night.”

So says the packaging for the SafeFit Baby Night Sight, that wonderful mirror thingy that you (and by you the packaging clearly means “mom”) hang from your (mom’s, again) backseat so that you (mom) can see the baby via the rearview.

Have all dads unknowingly become blind? Are dads vampires, perhaps, unable to use mirrors? Can dads not see babies in mirrors? Are dads no longer allowed to drive once baby is born? I mean, maybe they’ve seen us drive and believe we’re a danger to our children. I really dunno. What I do know is that this product “Allows Moms” to use it, but no one else.

It’s something I’m going to have to get used to I guess. But what is it with baby products that the copywriters and advertising execs feel compelled to leave dads out of the literature? Should we take the hint and not take an active roll in childrearing? Maybe the reason why some dads seem disinterested in their kids is because they’ve read too mauch baby product packaging. Whatever the reason, this package has clearly relegated us to second citizen status as a parent.

I wonder what other seemingly unisex baby products copywriters plan on precluding us from.

Oh, and gay couples? You’re totally screwed. According to this product, neither of you can use it. And lesbians? Consider yourselves hooked up!

Would it be so hard to use “Parents?”